Adidas is without doubt one of the leading sportswear manufacturers and a huge global success. Easily identifiable and innovative, Adidas has become a huge success.
This success wasn't accidental and did not happen over night. In this series of blogs, we are going to have a delve into the Adi Dassler Standards, the bible which at one time was given to all Adidas employees, which sets out the blue print of what and how this company became a giant of the global sports marketing world on built on simple, shared and embodied core values, something we believe will resonate with school leaders. We hope you enjoy!
Like all visionary leaders Adi Dassler started with a clear vision. Over time, following interviews with his trusted colleagues, these were identified and exemplified and became 'his' standards. He offered a definition of what is was to be part of Adidas and what he expected out of every colleague.
These were the core principles that were built upon to become and embody everything Adidas aspired to do.
Any organisation needs to have a clear idea of where it is going, these 'guidelines and measuring sticks' of success needed to execute and evaluate our performance are essential. Without them, much time and effort is wasted and opportunities are missed.
There is no doubt about the value of such a set of guiding principles and you will see as we explore them each week that these are in no way constraining but enable all members of the organisation to reflect and question 'how can we do it better?'
This constant reflection, coupled with a crystal clear vision, building the organisational trust, diligence & belief enabled Adi Dassler to create an organisation that embodies what schools can create, the only difference is that our 'product' or USP is our young people!